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ื—ื™ืคื•ืฉ

ื”ื“ื‘ืจื™ื ื”ืืœื” ืžื•ืฆื™ืื™ื ืื•ืชืš ืงืจื™ืค ื‘ืฉื™ื—ื” ืขื ื‘ื—ื•ืจื”



ืื– ืืชื” ืจื•ืฆื” ืœื”ืฆืœื™ื— ืขื ื ืฉื™ื.

ืžืขื•ืœื”, ืคืฉื•ื˜ ืชื™ื’ืฉ ืœื”ืžื•ืŸ ื ืฉื™ื, ืชืชืจื’ืœ, ืชืœืžื“, ืขื“ ืฉืชืฆืœื™ื—.

ื ืฉืžืข ื™ื•ืชืจ ืžื™ื“ื™ ืคืฉื•ื˜, ื ื›ื•ืŸ?


ืื– ื–ื”ื•, ืฉืื ืืชื” ื™ื•ืฆื ืงืจื™ืค ื‘ืฉื™ื—ื•ืช ืขื ื ืฉื™ื, ื”ืŸ ื‘ื›ืœืœ ืœื ื™ืจืฆื• ืœื“ื‘ืจ ืื™ืชืš.


ื‘ื ื•ืกืฃ ื”ืจื‘ื” ื’ื‘ืจื™ื ืžืคื—ื“ื™ื ืœืฆืืช ืงืจื™ืคื™ื ืื• ืžื˜ืจื™ื“ื ื™ื, ื•ืœื›ืŸ ื”ื ืœื ืขื•ืฉื™ื ื›ืœื•ื.


ืžื” ืขืœื•ืœ ืœื’ืจื•ื ืœื ืฉื™ื ืœื—ืฉื•ื‘ ืฉืืชื” ืงืจื™ืค?

ืื™ืš ืœื”ื™ืžื ืข ืžื–ื”, ื•ืžื” ื›ืŸ ืœืขืฉื•ืช?


ื›ืœ ื–ื” ื‘ื‘ืœื•ื’ ืฉืœ ื”ื™ื•ื:


ื ืชื—ื™ืœ ืžืœื”ื’ื“ื™ืจ,

ืžื” ื–ื” ื’ื‘ืจ ืงืจื™ืค?


ืžื” ื–ื” ืื•ืžืจ ืœื”ืชื ื”ื’ ื‘ืฆื•ืจื” ืงืจื™ืคื™ืช ืขื ื ืฉื™ื?

ื–ื” ืื•ืžืจ,

ืœื ืœื”ื‘ื™ืŸ ืืช ื”ืกื™ื˜ื•ืืฆื™ื”.


ื–ื” ื™ื›ื•ืœ ืœืงืจื•ืช ืžื›ืžื” ืกื™ื‘ื•ืช:


  1. ื—ื•ืกืจ ื ื™ืกื™ื•ืŸ. ืื•ืชื• ื”ื’ื‘ืจ ืœื ืžื‘ื™ืŸ ืืช ื”ืกื™ื˜ื•ืืฆื™ื”, ืคืฉื•ื˜ ื›ื™ ื”ื•ื ืœื ืžื›ื™ืจ ืื•ืชื”. ื”ื•ื ืœื ื™ืฆื ืขื ืžืกืคื™ืง ื ืฉื™ื ื›ื“ื™ ืœื”ื‘ื™ืŸ ืžื” ื”ืŸ ืื•ื”ื‘ื•ืช ื•ืžื” ื”ืŸ ืœื.

  2. ืชื—ื•ืฉืช ืœื—ืฅ ืืฆืœ ื”ื’ื‘ืจ, ืฉืžื•ื ืขืช ืžืžื ื• ืœื”ืชื ื”ื’ ืื™ืš ืฉื”ื•ื ื”ื™ื” ืจื•ืฆื” ืœื”ืชื ื”ื’.

  3. ื—ื•ืกืจ ืžื•ื“ืขื•ืช ื—ื‘ืจืชื™ืช. ืขืœื•ืœ ืœื’ืจื•ื ืœื’ื‘ืจ ืœื”ืžืฉื™ืš ื•ืœื ืกื•ืช ืœืžืจื•ืช ืฉื”ื‘ื—ื•ืจื” ื‘ื•ื•ื“ืื•ืช ืœื ืžืขื•ื ื™ื™ื ืช.

  4. ื—ื•ืกืจ ืื•ืชื ื˜ื™ื•ืช. ื’ื‘ืจ ืฉื—ื•ืฉื‘ ืฉื ืฉื™ื ืื•ื”ื‘ื•ืช ืžืฉื”ื• ืฉื”ื•ื ืœื. ืื ืืชื” ื—ื•ืฉื‘ ืฉื ืฉื™ื ืื•ื”ื‘ื•ืช ืจืง ืžื ื™ืืงื™ื ืื• ืขืจืกื™ื, ืœื“ื•ื’ืžื”, ืื– ืืชื” ืชื ืกื” ืœื”ื™ื•ืช ืื—ื“ ื›ื–ื” ืœืžืจื•ืช ืฉื™ื›ื•ืœ ืœื”ื™ื•ืช ืฉื–ื” ืœื ืชื•ืื ืืช ื”ืื•ืคื™ ืฉืœืš. ื ืฉื™ื ืฉืžื•ืช ืœื‘ ืœืžืกื›ื•ืช ื”ืืœื”.


ื‘ืžื™ืœื™ื ืื—ืจื•ืช, ืื“ื ืงืจื™ืค ื”ื•ื ืื“ื ื—ืกืจ ืงืœื™ื‘ืจืฆื™ื” ื—ื‘ืจืชื™ืช (ื›ื™ื•ืœ ื—ื‘ืจืชื™), ื—ืกืจ ืžื•ื“ืขื•ืช ื—ื‘ืจืชื™ืช.

ืื ืฉื™ื ืฉื”ื ืžื•ืฆืœื—ื™ื ืขื ืื ืฉื™ื ื•ืขื ื ืฉื™ื, ื™ื•ื“ืขื™ื ืœื”ืชืื™ื ืืช ืขืฆืžื ืœืกื‘ื™ื‘ื” ืฉื”ื ื ืžืฆืื™ื ื‘ื” ื•ืœืžื™ ืฉื ืžืฆื ืžื•ืœื.


ืžื” ื”ื”ื‘ื“ืœ ื‘ื™ืŸ ืงืจื™ืค ืœืžื˜ืจื™ื“ืŸ?


ืงืจื™ืค ืขื•ืฉื” ื“ื‘ืจื™ื ืฉืงืฆืช ื’ื•ืจืžื™ื ืœื‘ื—ื•ืจื” ืœื”ืจื’ื™ืฉ ืœื ื‘ื ื•ื—, ื•ื–ื” ืœื ื‘ื›ื•ื•ื ื”. ื–ื” ืžื”ืกื™ื‘ื•ืช ืฉืฆื™ื™ื ื• ืœืžืขืœื”.

ืžื˜ืจื™ื“ืŸ, ืขื•ืฉื” ืืช ื”ื“ื‘ืจื™ื ื‘ื›ื•ื•ื ื”. ืœื“ื•ื’ืžื” ื’ื‘ืจื™ื ืฉืฉื•ืœื—ื™ื ืชืžื•ื ื” ืฉืœ ืื™ื‘ืจ ื”ืžื™ืŸ ืฉืœื”ื ืœื ืฉื™ื ื–ืจื•ืช ื‘ืจืฉืชื•ืช ื”ื—ื‘ืจืชื™ื•ืช, ื–ื” ืœื ืงืจื™ืคื™, ื–ื• ื”ื˜ืจื“ื” ืžื™ื ื™ืช ื‘ื•ื˜ื”.


ืœืงืจื™ืค ื™ืฉ ื›ื•ื•ื ื•ืช ื˜ื•ื‘ื•ืช, ื”ื•ื ืจื•ืฆื” ื‘ื˜ื•ื‘ืชื• ื•ื‘ื˜ื•ื‘ืช ื”ื‘ื—ื•ืจื”, ื”ื•ื ืคืฉื•ื˜ ืœื ื™ื•ื“ืข ืื™ืš ืœืขืฉื•ืช ืืช ื–ื”.


ื—ืฉื•ื‘ ืœื”ื‘ื™ืŸ ืฉืœืคืขืžื™ื ื‘ืชืงืฉื•ืจืช ืขื ืื ืฉื™ื ืื ื—ื ื• ื ืขืฉื” ื“ื‘ืจื™ื ืฉื™ืคื’ืขื• ื‘ืฆื“ ื”ืฉื ื™.

ื’ื‘ืจ ืฉืžื—ืœื™ื˜ ืœืขื–ื•ื‘ ื‘ื—ื•ืจื” ืฉืื•ื”ื‘ืช ืื•ืชื•, ื–ื” ื™ืคื’ืข ื‘ื”. ืื‘ืœ ื–ื” ืœื ืฉื”ื›ื•ื•ื ื” ืฉืœื• ื”ื™ื ืœืคื’ื•ืข ื‘ื”.


ืœื”ืคืš, ื–ื” ื’ื‘ืจ ืฉืขื•ืฉื” ืืช ืžื” ืฉื”ื•ื ืžืืžื™ืŸ ื‘ื• ืœื˜ื•ื‘ืช ืขืฆืžื•, ื•ื–ื” ืชืžื™ื“ ื™ื”ื™ื” win-win.

ื”ืจื™ ืื•ืชื” ื‘ื—ื•ืจื” ืœื ื‘ืืžืช ืจื•ืฆื” ืœื”ื™ื•ืช ื‘ืงืฉืจ ืขื ื‘ื—ื•ืจ ืฉืœื ืื•ื”ื‘ ืื•ืชื”.


ืžื˜ืจื™ื“ืŸ ื™ื•ืฆืจ ืกื™ื˜ื•ืืฆื™ื•ืช ืฉืœ win-lose, ื”ื•ื ืžืจื•ื•ื™ื— ื•ื”ื‘ื—ื•ืจื” ืžืคืกื™ื“ื”.

ืืฆืœ ืงืจื™ืค ื–ื” lose-lose, ื”ื‘ื—ื•ืจื” ืœื ืžืจื•ื•ื™ื—ื” ืžื”ืกื™ื˜ื•ืืฆื™ื” ื”ื–ื•, ื•ื’ื ื”ื‘ื—ื•ืจ ื‘ืชื›ืœืก ืœื.


ืื–โ€ฆ ืžื” ืขืœื•ืœ ืœื”ื•ืฆื™ื ืื•ืชืš ืงืจื™ืค?


  1. ืœื ืœื”ื‘ื™ืŸ ืžืชื™ ืœืฉื—ืจืจ.

ื’ื‘ืจ ืงืจื™ืค ืœื ื›ืœ ื›ืš ืžื‘ื™ืŸ ืžืชื™ ื”ื‘ื—ื•ืจื” ืžืขื•ื ื™ื™ื ืช ื•ืžืชื™ ื”ื™ื ืœื, ื•ื’ืจื•ืข ืžื›ืš, ื”ื•ื ืขืœื•ืœ ืœื—ืฉื•ื‘ ืฉืืคืฉืจ ืœืฉื›ื ืข ืื• ืœื”ืžื™ืจ ื‘ื—ื•ืจื” ื›ื–ื• ืœื‘ื—ื•ืจื” ืžืขื•ื ื™ื™ื ืช.

ืœื”ืžื™ืจ ื‘ื—ื•ืจื” ืœื ืžืขื•ื ื™ื™ื ืช ืœื‘ื—ื•ืจื” ืžืขื•ื ื™ื™ื ืช ื–ื” ืงืฉื”, ืœืจื•ื‘ ื–ื” ืœื ื™ืฆืœื™ื—, ื—ื‘ืœ ืขืœ ื”ืื ืจื’ื™ื•ืช ืฉืœืš.

ืื ืืชื” ืžื‘ื™ืŸ ืฉื”ื™ื ืœื ืžืขื•ื ื™ื™ื ืช, ืฉื—ืจืจ.

ื™ืฉ ืฉืคืข ืฉืœ ื ืฉื™ื ื‘ืขื•ืœื, ืื™ืŸ ืกื™ื‘ื” ืœื”ื™ื ืขืœ ืขืœ ื‘ื—ื•ืจื” ืื—ืช.


ืœื“ื•ื’ืžื” ื›ืืฉืจ ื‘ื—ื•ืจื” ืื•ืžืจืช "ื™ืฉ ืœื™ ื—ื‘ืจ", ื‘ื—ื•ืจ ืงืจื™ืค ื™ืชื—ื™ืœ ืœืชื—ืงืจ ืื•ืชื” "ื‘ืืžืช ื™ืฉ ืœืš ื—ื‘ืจ ืื• ืฉืืช ืกืชื ื“ื•ื—ื” ืื•ืชื™?", ืžืชื•ืš ืžืงื•ื ืงืฆืช ื ื•ืืฉ ืฉืœ "ืœื”ืขืžื™ื“ ืื•ืชื” ืขืœ ื˜ืขื•ืชื”".

ื’ื ืื ื™ืฉ ืœื” ื—ื‘ืจ ื•ื’ื ืื ืื™ืŸ, ื–ื• ื“ื—ื™ื”.

ืœื›ืŸ ืื™ืŸ ืกื™ื‘ื” ืœื”ื™ืฉืืจ ื‘ืฉื™ื—ื” ื”ื–ื• ื‘ื›ื•ื—, ื•ื”ื“ื‘ืจ ื”ื ื›ื•ืŸ ืœืขืฉื•ืช ื”ื•ื ืœืฉื—ืจืจ.


ื’ื‘ืจ ืฉื”ื•ื ืžื•ืฆืœื— ืขื ื ืฉื™ื, ื”ื•ื ืžืฉื—ืจืจ ื•ืžืžืฉื™ืš ื‘ื“ืจื›ื• ื›ืฉืžื“ื•ื‘ืจ ื‘ื‘ื—ื•ืจื” ืœื ืจืœื•ื•ื ื˜ื™ืช.

"ืื ื™ ื—ื™ื™ื‘ ืืช ื”ื‘ื—ื•ืจื” ื”ื–ื•". ืื ืืชื” ืžืืžื™ืŸ ื‘ื–ื” ืืชื” ืชืชื ื”ื’ ื‘ืฆื•ืจื” ื ื–ืงืงืช.

ื ื–ืงืงื•ืช ื–ื• ืื—ืช ื”ืชื›ื•ื ื•ืช ืฉื”ื›ื™ ื“ื•ื—ื•ืช ื ืฉื™ื, ื•ื”ื™ื ืชื›ื•ื ื” ืฉืชื•ื‘ื™ืœ ืื•ืชืš ื”ืจื‘ื” ืคืขืžื™ื ืœื”ืชื ื”ื’ื•ืช ืงืจื™ืคื™ืช.

ื ื–ืงืงื•ืช ื ื•ื‘ืขืช ืžื›ืœ ืžื™ื ื™ ืกื™ื‘ื•ืช, ืฉื”ืขื™ืงืจื™ืช ื”ื™ื ื›ืžื•ื‘ืŸ ื—ื•ืกืจ ืฉืคืข ื‘ื ืฉื™ื.

ื–ื” ื™ื›ื•ืœ ื’ื ืœืงืจื•ืช ื‘ื’ืœืœ ืขืจืš ืขืฆืžื™ ื ืžื•ืš, ืื ื‘ืขื™ื ื™ื™ืš ื”ื‘ื—ื•ืจื” ื”ื™ื ืื™ื–ื• ืžืœืื›ื™ืช ืžื•ืฉืœืžืช ืฉื ืžืฆืืช ืœื™ื’ื” ืžืขืœื™ื™ืš, ืื– ืืชื” ืชืชื ื”ื’ ืืœื™ื” ื‘ืฆื•ืจื” ืงืฆืช ืžื•ื–ืจื”.


2. ื—ื•ืกืจ ื‘ื™ื˜ื—ื•ืŸ.

ื›ืืฉืจ ืื“ื ืขื•ืฉื” ืคืขื•ืœื” ืžืกื•ื™ื™ืžืช ืžืชื•ืš ืžืงื•ื ื—ืกืจ ื‘ื™ื˜ื—ื•ืŸ, ื–ื” ื™ื•ืฆื ืงืฆืช ืžื•ื–ืจ.

ืœืžื”? ื–ื” ืžืฉื“ืจ ืœื‘ื—ื•ืจื” ืฉื–ื” ืžืฉื”ื• ืฉืืชื” ืœื ืขื•ืฉื” ื‘ื“ืจืš ื›ืœืœ, ืฉืืชื” ืœื ืจื’ื™ืœ ืœื–ื”.

ืื ืืชื” ื ื™ื’ืฉ ื‘ื—ื•ืกืจ ื‘ื™ื˜ื—ื•ืŸ ื–ื” ืžืฉื“ืจ ืœื‘ื—ื•ืจื” ืฉืืชื” ืจื•ืฆื” ืœืงื—ืช ืžืžื ื” ืžืฉื”ื•.


ืžื” ื–ื” ื”ืžืฉื”ื• ื”ื–ื”?

ืื™ืฉื•ืจ ื—ื™ืฆื•ื ื™. ืื™ืฉื•ืจ ืœื–ื” ืฉืืชื” ื‘ืกื“ืจ.

ื›ื™ ื–ื” ืžืฉื”ื• ืฉืืชื” ืœื ืžืฆืœื™ื— ืœืชืช ืœืขืฆืžืš.


3. ืœืฉืœื‘ ืžื™ื ื™ื•ืช ื‘ืฉืœื‘ ืœื ื ื›ื•ืŸ ืฉืœ ื”ืฉื™ื—ื”

ืื•ืœื™ ื”ื”ื•ืžื•ืจ ืฉืœืš ื”ื•ื ืžืื•ื“ ืžื™ื ื™ ื•ื–ื” ืœื ืžืชืื™ื ืœื‘ื—ื•ืจื”, ื•ืื•ืœื™ ืืชื” ืคืฉื•ื˜ ืžื™ื ื™ ื‘ืฉืœื‘ ืžื•ืงื“ื ืžื™ื“ื™.

ื›ืš ืื• ื›ืš, ื–ื” ืงืจื™ืคื™ ืื ื”ื‘ื—ื•ืจื” ืžืจื’ื™ืฉื” ืขื ื–ื” ืœื ื‘ื ื•ื— ื•ืืชื” ืœื ืฉื ืœื‘ ืœื–ื”.


ื–ื” ืขืœื•ืœ ืœืงืจื•ืช ื›ืืฉืจ

  1. ื”ื™ื ืœื ื ืžืฉื›ืช ืืœื™ื™ืš.

  2. ื”ื™ื ืœื ืžืจื’ื™ืฉื” ืื™ืชืš ืžืกืคื™ืง ื‘ื ื•ื—.

  3. ื”ื™ื ืœื ืžืจื’ื™ืฉื” ื‘ื ื•ื— ืขื ื”ืžื™ื ื™ื•ืช ืฉืœื”.


ืื ืืชื” ื™ื•ืฆื ืงืจื™ืค, ื–ื” ืคื•ื’ืข ื‘ื—ื™ื‘ื•ืจ ื‘ื™ื ื™ื›ื.

ื”ื‘ื—ื•ืจื” ื—ื•ืฉื‘ืช ืœืขืฆืžื” "ืื ื”ื•ื ื™ื•ืฆื ืžื•ื–ืจ ื‘ืกื™ื˜ื•ืืฆื™ื” ื›ื–ื•, ืžื” ื™ืงืจื” ื‘ื”ืžืฉืš ื”ืงืฉืจ?".


4. ืœืฉื™ื ืžืชื— ื—ื‘ืจืชื™ ื’ื“ื•ืœ ืžื™ื“ื™ ืขืœ ื”ื‘ื—ื•ืจื”.

ืžืชื— ื—ื‘ืจืชื™ ื–ื” ื˜ื•ื‘, ืืชื” ืœื ืจื•ืฆื” ืœื”ื™ื•ืช ื™ื“ื™ื“ ืฉืœื”.

ืื‘ืœ ื™ื•ืชืจ ืžื™ื“ื™ ืžืชื—, ื–ื” ืœื“ื•ื’ืžื” ืžื‘ื˜ ืžืžื•ืฉืš ืžื™ื“ื™ ื‘ืขื™ื ื™ื™ื, ื—ื™ื‘ื•ืง ื‘ื–ืžืŸ ื”ืœื ืžืชืื™ื, ืœืขืžื•ื“ ืงืจื•ื‘ ืžื™ื“ื™.

ืื ื—ื ื• ืจื•ืื™ื ื”ืจื‘ื” ืคืขืžื™ื ืฉื’ื‘ืจ ื ื™ื’ืฉ ืœื‘ื—ื•ืจื”, ื”ื™ื ืงืฆืช ืžืชืจื—ืงืช, ื•ื”ื•ื ื‘ืชื’ื•ื‘ื” ืžืชืงืจื‘ ืืœื™ื” ืขื•ื“ ื™ื•ืชืจ.


5. ืจื•ืฉื ื—ื™ืฆื•ื ื™ ืžื•ื–ืจ.

ื–ื” ื™ื›ื•ืœ ืœื”ื™ื•ืช ื›ืœ ืžื™ื ื™ ื“ื‘ืจื™ื ื”ืชื ื”ื’ื•ืชื™ื™ื: ืฆื—ื•ืง ืžื•ื–ืจ, ืžืฆืžื•ืฆื™ื, ืœื™ืงื•ืง ืฉืœ ื”ืฉืคืชื™ื™ื.

ื›ืœ ืžื™ื ื™ ื“ื‘ืจื™ื ืฉืืชื” ืขืœื•ืœ ืœืขืฉื•ืช ืขื ื”ื’ื•ืฃ, ื•ืื™ืŸ ืœืš ืžื•ืฉื’ ืฉื”ื ืžื•ื–ืจื™ื ื‘ืขื™ื ื™ ื”ื‘ื—ื•ืจื”.


ื—ื•ืกืจ ื˜ื™ืคื•ื— ื™ื›ื•ืœ ืœื”ืจื•ืก ืืช ื”ืจื•ืฉื ืฉืœืš. ืœื“ื•ื’ืžื” ืฉื™ื ื™ื™ื ืฆื”ื•ื‘ื•ืช, ืฉืขืจื•ืช ื‘ืืฃ, ืจื™ื— ืจืข.

ืืœื• ื“ื‘ืจื™ื ืงืจื™ืคื™ื™ื.



ื•ืขื›ืฉื™ื• ื›ืฉืืชื” ืžื•ื“ืข ืœื“ื‘ืจื™ื ื”ืืœื”, ืืชื” ื™ื›ื•ืœ ืœื”ื™ืžื ืข ืžื”ื.

ื–ื” ืชื”ืœื™ืš, ื–ื” ืœื ื™ืงืจื” ื‘ื™ื•ื ืื—ื“, ืื‘ืœ ืืชื” ื™ื›ื•ืœ ืœื”ืขืœื•ืช ืืช ืขืฆืžืš ืจืžื” ืžืขืœ ืจื•ื‘ ื”ื’ื‘ืจื™ื.


ืื ืืชื” ืจื•ืฆื” ืฉืื ื—ื ื• ื ืงืฆืจ ืœืš ืืช ื”ืชื”ืœื™ืš, ื“ื‘ืจ ืื™ืชื ื•. ืื ื—ื ื• ืžื–ืžื™ื ื™ื ืื•ืชืš ืœืฉื™ื—ื” ืฉื‘ื” ืื ื—ื ื• ื ื‘ื™ืŸ ืื™ืคื” ืืชื” ื ืžืฆื ื›ืจื’ืข ืžื‘ื—ื™ื ืช ื—ื™ื™ ื”ื“ื™ื™ื˜ื™ื ื’ ืฉืœืš, ื•ืื™ืš ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœืขื–ื•ืจ ืœืš ืœืงื—ืช ืื•ืชืš ืœื™ืขื“ื™ื ื•ืœืžืงื•ื ืฉืืชื” ืจื•ืฆื” ืœื”ื™ื•ืช ืขื ื ืฉื™ื. ืœืฉื™ื—ืช ื™ื™ืขื•ืฅ ื—ื™ื ื.





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